April Brief


Vincent Ramsay-Lemelin, Interactive Creative Director, DentsuBos Montreal




April 1, 2014

Submission Deadline:

April 30, 2014


Brief: Bixi

Montreal is the home of BIXI, a very popular Free Bike service. Since it's inception in 2009, it has introduced over 5 thousand bikes and approximately 500 bike docks, dispersed over the island. This has pleased Montrealers and visitors alike and the concept has since been sold to cities like London, New York and Toronto.

Unfortunately, on January 20th 2014, the public Bike System filed for Bankruptcy protection under the Bankruptcy and Insolvency Act. The city is now assuring Montrealers that the service will continue for the upcoming year, but can't commit on its availability for the years to come.

How can we as communicators/designers rethink the system to ensure the longevity of the service for both Montrealers and future tourists who plan on visiting our great city? 

More Info:


About Vincent Ramsay-Lemelin

Vincent Ramsay-Lemelin is a 33 year old creative technologist, currently working as interactive creative director at DentsuBos Montreal (dentsubos.com). He likes food, sleep, design, Hockey Night in Canada, soccer, the Montréal Canadians, Barcelona, Amélie Poulain, Passe-Partout, Slayer, bikes, Neurosis, Montréal, Tapeo, Mario Lemieux, Weird Science. He doesn’t like fruits in salad, Wayne Gretzky, Virginie, Hot Water Music, waking up, throwing up, F1, Toronto, bacon, running.