November Brief


Judge:

Valerie Cheng, Chief Creative Officer, JWT Singapore

Category:

Advertising

Released:

Nov 1, 2013

Submission Deadline:

Nov 30, 2013

 


Brief: 

Wild tiger numbers are at an all-time low. We have lost 97% of wild tigers in just over a century. Tigers may be one of the most revered animals, but they are also vulnerable to extinction. As few as 3,200 exist in the wild today.

If the wild tiger population continues to decline at the current rate, recovery may not be possible.

Find out more information here: http://wwf.panda.org/what_we_do/endangered_species/tigers/

Come up with an idea that will stop the killing. Even saving 1 tiger is significant.


Judge’s Criteria:

Any media of choice. It doesn’t matter whether it’s a big integrated campaign or a small simple execution. Most importantly, it MUST work or show potential of solving this problem.


About Valerie Cheng 

Valerie started her career specializing in digital but her portfolio has evolved in the last 8 years to include more brand building, integrated creative solutions for major brands such a Hewlett-Packard, Procter & Gamble, Singapore Airlines, HSBC, Burger King, VISA and many others.

 In 2010, Valerie was made the first female chairperson in the history of the Creative Circle Awards Singapore, the country’s premier creative award show. She has also been invited to judge at Spikes Asia 2011, Cannes Lions 2011, D&AD 2012, Clio 2013 and London International Awards 2013.

Over the years, she has made her mark in Cannes, One Show, London International, Effies, Golden Drum, Spikes Asia, Adfest and the Webby’s. Under her leadership, JWT Singapore picked up the most prestigious award, the Best Of Show, at the recent Creative Circle Awards 2012. That same night, they were also awarded Digital Agency of The Year and the Grand Prix for Digital/Mobile.

For all her achievements, the Institute of Advertising Singapore (IAS) awarded her Singapore’s first Digital Creative Director of The Year award at the 2011 Advertising Hall of Fame event and she continued to defend this title again in 2012.

She is also a member of the Creative Advisory Panel for the Association of Accredited Advertising Agents Singapore (4AS) and also a member of The International Academy of Digital Arts and Sciences (IADAS) who runs the Webby Awards.

Most recently, the Institute of Advertising Singapore (IAS) awarded her Singapore’s first Digital Creative Director of The Year award at the 2011 Advertising Hall of Fame event.

She is also a member of the Creative Advisory Panel for the Association of Accredited Advertising Agents Singapore (4AS) and also a member of The International Academy of Digital Arts and Sciences (IADAS) who runs the Webby Awards.