October Brief


David Brown, Regional Executive Creative Director, R/GA




Oct 1, 2013

Submission Deadline:

Oct 31, 2013


Brief - 'Wearable What?': 

Ok something a little different. In this brief we are turning the table a little and asking you to think from “what” to “what if?”

We have seen a recent acceleration of wearable technology the past few years. From Nike Fuel, to Google Glass to Samsung Galaxy Gear. There is no denying wearable technology and the quantified self has arrived. Not just smart phones, but smart glass and a potential multitude of smart connected wearable objects. It is estimated to be a 12 billion business by the end of the year 2018* (source: business insider). Other reference: http://www.bbc.co.uk/news/business-23579404

It has a lot of creative, human and business potential. Potential to be helpful, but also horrid and useless, it all depends on how it is applied and integrated into our daily lives.

So the brief, what wearable technology / service would you like to be seen created?

Think blue sky. From work to play, big or small.

Think of the potential activity, insight, brand and data and how the services and products and communications can potentially come together to make something you love even better. 

About David Brown

An unfortunate combination of half Australian, half New Zealand, David literally fell into advertising through a mistaken classifieds ad, beginning his advertising career at Euro RSCG Sydney. After which he emerged to help co-found the highly successful digital agency Soap Creative in Sydney. David also spent several years in London as creative director of Euro RSGG, before focusing his time in Asia at XM/JWT, Iris Worldwide and more recently at R/GA, Singapore as the Regional Executive Creative Director.

With over 15 years of digital and marketing experience across Australasia and Europe, he has been recognized by some of industry’s most prestigious competitions, including Cannes Lions, New York Festivals, Clios, and One Show Interactive. He has also served on numerous award show juries like Cannes Cyber Lions, Digital Media Awards, and Eurobest.