Rei Inamoto | Round 1

Brief: "Keep the World Cool"


Rei Inamoto, Chief Creative Officer AKQA


Oct 1, 2011

Submission Deadline:

Oct 31, 2011


View the Student and Professional Cateogry winners.

Rei Inamoto's Feedback:

"This is the most exciting time to be alive in this industry. Ever.

With so much changing, I get envious of people who are just starting out in this industry now.

And with so much happening today, the idea of not just recognizing good ideas with all the possibilities but also the consistency of talent and work was another reason that excited me to take on the challenge of being the inaugural chair for Young Glory.

Having gone through the work, I can confirm my envy for the possibilities that these young talented people have in front of them. Particularly, I’m blown away by the work coming from students nowadays. It puts me to shame when I was a student.

I can’t wait to see who will prove to be the most consistent young talent in this exhilarating time. Because they are the ones who will be creating something that the world has never seen."


Global Warming is real. Summers are getting warmer. Snow is melting. Storms are getting heavier. We can no longer deny the evidence.

Come up with an idea that would make people across the world turn an action into a habit. It could be:

  • Saving energy
  • Planting trees
  • Driving less
  • Etc

Find an organization(s) of your choice - for-profit or non-profit - to work with in order to spread the action.

Judge's Criteria:

Insight + Idea + Innovation:

  • What is the insight?
  • What is the idea? Is it simple? Is it big?
  • Is it innovative? 

About Rei Inamoto

Named in Creativity Magazine's annual 'Creativity 50' in 2008, Rei Inamoto is one of the most influential individuals in the marketing and creative industry at large today. He has won numerous awards at shows such as Cannes, One Show and Clio, and has been recognized as one of the world's Top 5 creatives in the interactive industry.

Rei is Chief Creative Officer of AKQA. Since joining in 2004, he has helped the agency win several key accounts, such as Coca-Cola and McDonald's. Before joining AKQA, Rei was the Executive Creative Director for R/GA, where he worked on main accounts such as Nike, Purina and CableVision. Prior to R/GA, Rei worked at Blue Marble ACG, a boutique advertising firm in New York City.

Born in Tokyo and educated in Europe, Rei graduated Magna Cum Laude from the University of Michigan with a BFA in Mixed Media and BA in Computer Science.